Posts about learning paid media, building digital marketing skills, and reflecting on how paid social and performance marketing connect to career growth.
My Interest in Paid Media My passion for digital paid media stems from my love of data analysis. Having a background in biology gave me a foundation in statistics, critical thinking and data analytics that I could translate into paid media. From there, I have grown across paid social by setting up, launching, and optimizing […]
How Digital Marketing Will Be Relevant to My Future Career in Paid Media Read More »
Lead Gen Overview As a paid social media specialist, knowledge of lead generation is fundamental to staying competitive in this field. Alongside e-commerce, lead gen is a type of performance marketing that includes a direct-response element. It consists of prompting users on social media to fill in a form with their details in exchange for an
How I Structure Meta Ads Campaigns for Better Lead Generation Read More »