Paid Social Media & Conversion Tracking for Better Lead Generation

I’m Rodrigo, a paid media specialist focused on Meta advertising, conversion tracking, and lead generation. This portfolio features selected work across automotive and healthcare accounts, with an emphasis on budget control, stronger optimization signals, and better downstream performance.

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Results Snapshot

30+ Accounts Managed Across Healthcare and Automobile

$180K–$200K Monthly Spend in Meta Ads

30+ Accounts Improved Via Conversion Tracking

What I Do

Paid Social Management

I build and manage Meta campaigns with a focus on account structure, budget allocation, audience testing, and day-to-day optimization.

Meta Conversion Tracking

I work on tracking setups that connect Meta activity to CRM platforms through pixel implementation, Conversions API workflows, lead ID mapping, and event quality controls.

Performance Optimization

I use downstream metrics like scheduled appointments and purchases to guide scaling, pausing, and geo-level budget decisions.

Featured Case Studies

Automotive Campaign Management

Managed 20+ automotive Meta accounts with structured budget control and CPL improvements ranging from 50-70% in selected campaigns.

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Schedule Event Tracking Rollout

Rolled out CRM-to-Meta tracking across 30+ healthcare accounts, contributing to 30-40% improvements in cost per scheduled appointment.

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Optimization Based on Purchase Events

Shifted optimization beyond CPL by using scheduled appointment and purchase data to protect stronger geos and deprioritize weaker ones.

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About Me

I’m a paid media specialist with over three years of experience across automotive and healthcare accounts, primarily. My work has focused mainly on Meta lead generation, tracking, and performance optimization, with growing exposure to broader multi-channel campaigns.

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Explore My Work

Browse selected case studies, learn more about my background, or get in touch

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