Blog
Explore selected blog posts about paid media.
Latest Blog Posts
-
How Digital Marketing Will Be Relevant to My Future Career in Paid Media
My Interest in Paid Media My passion for digital paid media stems from my love of data analysis. Having a background in biology gave me a foundation in statistics, critical thinking and data analytics that I could translate into paid media. From there, I have grown across paid social by setting up, launching, and optimizing…
-
What Meta Conversion Tracking Actually Means for Lead Generation
What is Conversion Tracking? Meta conversion tracking is the process of sending clear event signals back to Meta so that Meta can attribute a conversion that happened outside of its ecosystem to your ads. It also feeds Meta’s algorithm, allowing it to learn from the events that matter most to your business. Server-side Tracking for…
-
How I Structure Meta Ads Campaigns for Better Lead Generation
Lead Gen Overview As a paid social media specialist, knowledge of lead generation is fundamental to staying competitive in this field. Alongside e-commerce, lead gen is a type of performance marketing that includes a direct-response element. It consists of prompting users on social media to fill in a form with their details in exchange for an…