Automotive Campaign Management

Read about the process of how I maintained and improved lead quality across more than 20 automotive accounts in Meta through the application of strict budget controls, KPIs, guardrails and improved downstream optimization signals.

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Overview

Industry

Automotive

Platform

Meta Ads

Accounts

20+ managed

Spend

$180-$200K per month

Objectives

Website and Meta Leads

The Challenge

Monthly budgets across a large group of automotive accounts varied greatly, while performance was often unstable. Performance instability originated from previous ad account mismanagement, high cost per lead (CPL) volatility, inefficient budget control leading to weak ad sets consuming budget, and unreliable lead signals. In some cases, website CPL ranged from about $90 to $200+.

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What I Did

Structured Budget Allocation

Applied a more structured and defined approach to budget allocation. This was based on an inventory mix of new and used cars and pacing controls.

Tight Spending Controls

Reduced wasted spend by shutting down weaker ad sets, maintaining strict guardrails around CPL and cost per purchase (CPP), and prioritizing best-performing ad sets.

Improved Optimization Process

Supported the rollout of tracking software that delivered better signals to Meta, improving optimization decisions around clear CPL and CPP metrics.

Representative Results

Rounded and anonymized examples shown below.

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Interested in Working Together?

I’m open to paid media, conversion tracking, and performance marketing opportunities where real impact is measured by data-driven decisions based on your unique set of KPIs.

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