Case Studies
Explore selected case studies from the industries I’ve worked in.
Industries I’ve Worked In
Featured Case Studies
Automotive Campaign Management
Automotive Industry
Managed 20+ automotive Meta accounts by using strategic budget allocation, pacing, and CPL guardrails to reduce waste and improve lead efficiency across campaigns.
Schedule Event Tracking Rollout
Healthcare Industry
Rolled out server-side CRM-to-Meta tracking across 30+ accounts with a focus on schedule tracking, event routing, and lead ID mapping to improve signal quality.
Optimization Based on Purchase Events
Healthcare Industry
Transitioned from cost per lead optimization to decisions based on scheduled appointments and purchase data to guide geo-level decisions and focus spend on stronger-converting segments.